The Revenue Architecture System

You hired a sales team to take this off your plate.
Why are you still in every deal?

Not a people problem — a process problem. Your team has the capability. What they're missing is the system that lets them close without pulling you in. That's what we build.

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The problem

Most sales teams are talented.
Most sales systems are broken.

You have good people. You have a good product. But without a repeatable system underneath the team, every quarter feels like starting from scratch.

Over-reliance on one person

Revenue follows the founder or top rep — not a system. That's not a business, it's a dependency.

Unpredictable pipeline

Deals stall, forecast accuracy is low, and you're not sure which levers to pull.

A full-time CRO is too expensive

You need the strategic leadership — not the £200K+ salary, equity, and overhead that comes with it.

AI tools without a system

You're buying tools. The pipeline still isn't predictable. AI won't fix a broken process — it'll just run it faster.

The Revenue Architecture System

A proven 3-phase process.
Built to make your team the engine — not you.

Not a generic playbook. Not a strategy deck you'll never use. A structured engagement that diagnoses what's broken, builds what's missing, and embeds it into how your team operates.

1
Weeks 1–2

Diagnose

We map your current sales motion against where deals are actually stalling — process, messaging, team structure, pipeline hygiene. We also audit your current AI tool usage: what you're running, what's genuinely working, and where it's adding noise instead of pipeline. You leave with a clear picture of what's broken, what's redundant, and where the real gaps are.

2
Weeks 3–4

Design

We build the missing architecture: a repeatable process your team can run without you, a playbook built around your specific buyers and deal cycle, and a 90-day action plan ranked by revenue impact. We also map where AI can genuinely accelerate your motion — from prospecting and qualification to pipeline management and call prep — and build it into the system from the start. Nothing borrowed. Nothing bolted on.

3
Months 2–3

Execute & Embed

We implement alongside your team until the system is embedded and running. Where AI tools add genuine value to your motion, we implement them and train your team to use them consistently. Fortnightly strategy sessions, ad hoc support between calls, real iteration on live pipeline data. The measure of success: deals closing without you in the room.

The Revenue Architecture System

One engagement.
Everything you need to build a revenue engine.

£5,500/month
Billed monthly · 3-month minimum recommended · Cancel with 30 days notice
Not a fit for: solo consultants, pre-revenue startups, or companies wanting done-for-you sales execution.
Book your free strategy call
Why work with us?

Results our founder has personally
delivered — at the highest level.

The Revenue Architecture System wasn't built in a classroom. It was pressure-tested inside some of the world's most demanding enterprise sales organisations — closing deals from six to eight figures against the toughest buyers in the market.

Companies worked for & with
IBM Dynatrace ScienceLogic Tribes Digital Unified Praxis
IBM · Europe Sales Leadership
300%

Year-on-year revenue growth leading a virtual team of 120+ sellers across Europe — building the systems and processes that made Europe IBM's worldwide centre of excellence.

Austin Pierson

Founder & Sales Architect.
Not a consultant. A partner.

Most people who advise on sales have never carried a number. I have — for over two decades, at IBM, Dynatrace, and ScienceLogic, against enterprise buyers who don't give second chances. I know what a broken sales system costs, because I've seen it from both sides of the table.

I work as a trusted advisor — not a vendor. I get under the bonnet of your team, your buyers, and your pipeline, and I build the architecture that lets your people operate without you. That's the point: not to make you dependent on a consultant, but to make you irrelevant to the close.

Is this right for you?

Built for founders who are tired of
being the ceiling on their own revenue.

A good fit if you...

  • Run a B2B SaaS, tech, or professional services company with a sales team in place
  • Are still being pulled into deals your team should be closing
  • Have good people but no formal process underneath them
  • Are doing £1M–£10M in revenue and growth is starting to depend on you personally
  • Want senior sales leadership without the cost of a full-time hire
  • Are buying or testing AI sales tools but not seeing consistent return
  • Are ready to implement — not just receive a strategy deck

Not the right fit if you...

  • Are pre-revenue or still validating the business
  • Want someone to manage or run sales for you
  • Are a solo operator or individual freelancer
  • Are not ready to change how the team currently operates

Ready to build a revenue engine
that doesn't rely on heroics?

Book a free 30-minute strategy call. We'll look at where your pipeline is leaking, what it's costing you, and whether the Revenue Architecture System is the right fit.

Book your free strategy call

No sales pitch. No obligation. 30 minutes — maximum value.